April 2008
9 posts
Podcasting: The most effective way to spend ad... →
Here are a few fun facts about podcasting: A study of podcast advertising from February 2006 to March 2008 across multiple product categories and ad types showed unaided awareness for podcast ads was 68%. I would kill for a TV ad to perform at half that. To put it in perspective unaided awareness numbers for streaming video is 21% and for TV its an average of 10%. The trade-off is that...
What parsing the demographics can teach about the... →
The voting breakdowns in the elections are fascinating to me. This is where campaigns (any campaign political or not) are won and lost. Understanding how to parse the demographics to optimize the way in which you speak to each subset of your audience while still maintaining your core promise is the battle. When you look at the numbers Hillary Clinton’s brand was more in-line with the...
“Blogging is killing planning, or at least planning as i know it. The publication...”
– John Lowery - GreyWorldwide Planning Director I’m not sure its as bad as he makes it sound, but there is some truth to this notion.
Tap Water is Better for Everyone →
This isn’t a new ad but saw it for the first time yesterday. Not sure who is responsible for it in but I like it.
DarkCopy - Simple, full screen text editing →
DarkCopy is for anyone who enjoys the simplicity of a typewriter, and wants to increase productivity by focusing only on writing. It was created as a free, web-based clone of WriteRoom. I’ve been using the WriteRoom application on my computer for a while to write creative briefs. I find that the lack of window dressing in the program helps me to keep my ideas simple and to the point. My...
Pitchfork.tv | beta →
I talked about this about a month ago and now it has arrived. Pitchfork.tv will hopefully grow by leaps and bounds and make its way onto my television one way or another. Maybe apple tv or maybe its own old timey television station. Either way I’m happy they’re delivering this type of content. They wouldn’t let me embed the Radiohead performance so I embedded a video about Man...
WatchGeorge Saunders is one of the smarter people talking at this point. I just ordered his book and look forward to reading it.
Nikon Lobby Commercial - What the hell? →
For the life of me I have no idea what’s going on in this commercial. I mean I understand all the words and the situation with the ladies stealing the camera, but the premise is absolutely insane. Furthermore who are those people at the :20-:23 second mark? McCann is a good agency but this is a really crap commercial. From a strategic point of view it completely misses with me as well. The...
