INTRODUCING THE NIKE+ FUELBAND (by nike)
While most brands have only a faint idea of what a platform is, Nike is showing us all a mastery of evolution in the platform game.
archiving the day
My name is Phillip. I'm a 29 year old account planner,or brand planner, or strategist or whatever you want to call it at an "internet" advertising agency called razorfish in New York. I've worked for retail giants, pro-sports teams, electronics, on big american cars, and come up with quite a few inappropriate ideas for male hygiene products. My job entails explaining social concepts and trying to generally be "up" on stuff like trends, people's habits, media, the things that may interest my clients (especially when they have no idea how it would interest them). I live in the East Village (best place I've ever called home) and like attend loud concerts as well as quiet ones. Food and drink is also a big part of my off time pursuits.
This is some of the stuff I run into on a daily basis.
"the way to be interesting is to be interested" -R. Davies, Important ad guy
Follow me on twitter: twitter.com/phillipl
My Email: phillip(dot)t(dot)lee(at)gmail(dot)com
