archiving the day

My name is Phillip. I'm a 29 year old account planner,or brand planner, or strategist or whatever you want to call it at an "internet" advertising agency called razorfish in New York. I've worked for retail giants, pro-sports teams, electronics, on big american cars, and come up with quite a few inappropriate ideas for male hygiene products. My job entails explaining social concepts and trying to generally be "up" on stuff like trends, people's habits, media, the things that may interest my clients (especially when they have no idea how it would interest them). I live in the East Village (best place I've ever called home) and like attend loud concerts as well as quiet ones. Food and drink is also a big part of my off time pursuits.

This is some of the stuff I run into on a daily basis.

"the way to be interesting is to be interested" -R. Davies, Important ad guy

Follow me on twitter: twitter.com/phillipl

My Email: phillip(dot)t(dot)lee(at)gmail(dot)com

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January 31

thenextweb:

Here is my feeling, not Buddy Media’s view, but my controversial personal view: in order to have a successful social network you need two groups, celebrities and women There’s never been a social network that has taken off and didn’t have celebrities and women. That is one thing that’s holding back Google it’s primarily men right now, but it’s still very early and it is a work in progress. When you look at the Nielsen social media report and what’s the largest concentration of young women and celebrities right now, it’s on Tumblr. Barack Obama started his campaign Tumblr you have the Lady Gaga and so many more. Celebrities are all over Tumblr like they were on Twitter, that’s what grew it. I think you wanna invest ahead of that curve, it’s happening when a celebrity says you can follow me there, when a date says connect with me here instead of Facebook, that’s how these movements get started. (via Buddy Media CEO: 2012 is the Year of Tumblr)

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