“ Imagine that there is a hot new restaurant in San Francisco. The restaurant is currently selling hot dogs. However, they insist that there are some brilliant engineers from MIT, Caltech & Stanford in the back room working on a machine that can turn hot dogs into caviar.
Dalton Caldwell on social advertising. Also check out his new funding effort for app.net, if you haven’t yet. (via fascinated)
archiving the day
My name is Phillip. I'm a 29 year old account planner,or brand planner, or strategist or whatever you want to call it at an "internet" advertising agency called razorfish in New York. I've worked for retail giants, pro-sports teams, electronics, on big american cars, and come up with quite a few inappropriate ideas for male hygiene products. My job entails explaining social concepts and trying to generally be "up" on stuff like trends, people's habits, media, the things that may interest my clients (especially when they have no idea how it would interest them). I live in the East Village (best place I've ever called home) and like attend loud concerts as well as quiet ones. Food and drink is also a big part of my off time pursuits.
This is some of the stuff I run into on a daily basis.
"the way to be interesting is to be interested" -R. Davies, Important ad guy
Follow me on twitter: twitter.com/phillipl
My Email: phillip(dot)t(dot)lee(at)gmail(dot)com
